She has been with the company through many transitions and has gained a family away from home. Senior pre-occupational therapy major and Mahogany member, Ericka Still, runs an early morning session for the gym. Strikers Dance Troupe and Mahogany Dance Theatre have utilized the gym for practices in the past, and Williams plans to continueoffering that service at the new facility.įamily and service are two main values within iConquer Fitness Center, so it’s only natural for employees to feel right at home with the company. Some other new features are the lounge area, a bathroom with shower accessand a kids safe zone.The facility is also equipped with turf and hardwood flooring areasthat are utilized for various classes and workout sessions. It provides opportunity for more personal sessions with its private weight room and equipment area. The new gym features a layout that ensures clients will be adequately accommodated within their workouts. Within a week, Williams was in his new facility, and he feels like his purpose as a trainer and business owner can be better accommodated. Williams knew that his goals exceeded far beyond the four walls of his first gym, which is why his decision to relocate was a no brainer. Chipmam entrusts the Marching 100’s fitness into Williams and affectionately named him the band’sofficial trainer. Photo courtesy iConquer Fitness Centerĭr. “More importantly, the wisdom that he shares is just something that helps stimulate the beginning of each of our marching band seasons.” iConquer Fitness Center logo. “We love that he unselfishly gives his time back to the organization that I’m sure has given so much to him,” Dr. Shelby R. Chipman, genuinely believes in the iConquer brand and says that the collaboration has helped take the Marching 100 to the next level. “Splack started Splack Fitness, but Parnell opened iConquer Fitness Center,” Williams said.Įven with a new gym location, Williams is always lending out his expertise to clients all over Tallahassee, including FAMU organizations. Williams knew his company needed a revamp, and that he was no longer the person who started it over 10 years ago. When doing anything with his business, Williams says he has always stayed true to the same principle, “plan and follow through.” With his company’s plan eight years in the making, Williams was able to open his first gym location in 2019 under the rebranded name, iConquer Fitness Center. With the support of his wife and former band mate, Deanne, Williams has turned his brand into a force to be reckoned with. As a former member of the Marching 100 and Strikers Dance Troupe, Williams has always had a passion for music and dance, therefore hecarried that passion into the start of his fitness brand. Known for his dance workout class, Flex n Twerk, “Splack” as his clients call him, has been getting the Tallahassee’s residents in shape since 2007. Gym owner and personal trainer, Parnell Williams, is no stranger to the fitness world in Tallahassee. Parnell Williams, owner of iConquer Fitness Center.
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